News: Brokers More Important In a Complex Market - GVG

Global Vehicle Group (GVG) believes the role of brokers has become more important than ever as UK businesses face a more complex vehicle and fleet market than at any time in recent years.

With changes in electrification, tax, funding, salary sacrifice, compliance and vehicle availability all reshaping the landscape, GVG says many businesses are no longer simply choosing vehicles – they are making wider operational, financial and HR decisions.

Andrew Hurst, Group CEO of Global Vehicle Group, said: “More choice in the market has not necessarily made life easier for business customers. In many cases, it has made decision-making harder. Businesses are having to weigh up not just vehicle availability and cost, but also tax treatment, electrification, funding structures, driver needs and longer-term risk. That is exactly why brokers are more relevant than ever.”

GVG said that while large corporates may have internal fleet expertise, many SMEs do not have the time or resource to navigate a market that is becoming increasingly technical and interconnected.

Hurst added:

“The value of a broker today is not simply access to vehicles. It is the ability to provide independent guidance, bring together the right funding and supply options, and help customers make decisions that are genuinely right for their business. In a more complex market, that independence matters.”

The Group also believes that the growth of salary sacrifice and EV adoption is widening the number of stakeholders involved in vehicle decisions. HR, finance and sustainability teams are now playing a greater role alongside traditional fleet and operations decision-makers.

According to GVG, this means businesses increasingly need support that goes beyond a transactional sale.

Hurst said:

“For many businesses, vehicles are no longer just an operations issue. They can affect recruitment, retention, sustainability strategy, cashflow and compliance. That means the customer need has changed. Businesses want a partner who understands the bigger picture, not just someone who can quote a monthly rental.”

GVG added that the van and LCV market remains a clear example of why brokers continue to play an important role. For many operators, downtime and availability can be more commercially important than small differences in headline price.

Hurst said:

“In commercial vehicles especially, the cheapest option is not always the best option if it does not meet the operational need or cannot be delivered quickly enough. Businesses want value, but they also want uptime, speed and confidence. The right broker helps balance all of those things.”

As the market continues to evolve, GVG believes the broker category itself remains underappreciated, despite being well placed to support businesses through a more demanding and fragmented environment.

Hurst concluded:

“The leasing and fleet market is only getting more complex, not less. That is why we believe the role of the broker will continue to grow in importance. The businesses that succeed will be the ones that combine independence, expertise, technology and strong customer support to make that complexity easier to manage.”